The A-Z was launched to promote CitizenM’s new Shoreditch hotel and captures the fun and frustrating aspects of London life – from overcrowded transport and long queues to x-rated entertainment. It also pokes gentle fun at city bankers and the capital’s numerous artisan coffee shops.
Animations are featured in a short film and an interactive keyboard. (Click any key to reveal a short animation related to that letter). It’s a fun and irreverent campaign and features some charming artwork by Animade.