WORK: BBC launches ‘mood matcher’ as alternative guide to content

The BBC has launched a fun and charming way to search through its wide array of content – using a ‘mood matcher’, which features everything from ‘happy’ to ‘pumped’ to ‘grossed out’, users can discover TV and radio that suits their current frame of mind. Titled Make Me, it can be played with at Creative agency: BBC Creative; ECDs: Laurent Simon, Aidan McClure; Creatives: Arvid Harnqvist, Amar Marwaha; Production company: Media Monks