WORK: Cancer Research UK’s Breath Test to promote their Stop Smoking Services

Cancer Research UK has launched a new campaign to promote their Stop Smoking Services. Passers by are invited to their lung power by blowing onto posters installed at bus stops and in shopping centres. The ‘breath game’ highlights the link between smoking and diminished lung capacity. The campaign runs for three weeks and will be accompanied by a Facebook campaign which will allow users to play the game on their phone. Agency: AMV BBDO