Reality TV trailers don’t tend to be all that entertaining as a rule, so this ad for Channel 4’s forthcoming winter sports show The Jump stands out. Starring some of the celebs that will appear on the show, including Olympic gymnast Louis Smith, radio DJ and model Vogue Williams and TOWIE’s Lydia Bright, the trail gently but effectively takes the mickey. We’re just sad there’s no appearance by Sir Wiggo in it. Agency: 4Creative; Director: Molly Manners