WORK: Charming animation lifts this pet food ad above the norm

The city is bad but the countryside is idyllic in this beautifully animated ad for ‘naturally healthy’ pet food brand James Wellbeloved. Created by againstallodds, the animation team behind the much-loved Spanish Lottery spot Justino and the BBC Rio 2016 Olympics trailer, it is a heartwarming story of a boy and his dog who are dreaming of a better life. Agency: AMV BBDO; Creative directors: Mike Crowe, Rob Messeter; Creatives: Nicholas Hulley, Nadja Lossgott; Directors: againstallodds; Production company: Passion Animation Studios