After creating heat, light and wind responsive clothing and accessories, creative studio The Unseen have developed a colour-changing hair dye that responds to fluctuations in temperature.
The hair dye was unveiled at London Fashion Week on Friday in partnership with modelling agency Storm. It is semi-permanent and comes in various colours from bright red to pastels.
The dye contains carbon based molecules which undergo a chemical reaction when the temperature drops or rises, creating different colours. The studio is now looking for commercial partners to take the product to market and is also developing a permanent version of the dye.