WORK: Cupid gets intense in new Galaxy ad

Valentine’s Day rarely gets as serious – or deadly – as in this new ad for Galaxy, which sees Cupid firing arrows around town in pursuit of a busy woman who is always on the move. Thank goodness eating a Galaxy eventually slows her down. An unusual approach to the love stuff by AMV BBDO. Creative directors: Nicholas Hulley, Nadja Lossgott; Creatives: Caio Giannella, Diego de Oliveira; Director: Juan Cabral; Production company: MJZ