WORK: Ikea wants to help us ‘Win at Sleeping’

Ikea wants to help us “enjoy a better night’s sleep by reclaiming the bedroom as the place to rest, relax and sleep tight”. Various  weary souls are seen preparing for bed in the manner of athletes getting ready for the fray, with nothing – not even pesky kids – standing between them and a good night’s sleep.

Ad agency: Mother London
Director: Jones+Tino
Production Company: Stink