Tena Men has introduced a new incontinence product line which looks like regular underwear. So much so, in fact, that the brand has done this fine spoof of the kind of glossy fashion ads we expect from Calvin Klein et al to promote the new pants. Agency: AMV BBDO; Creative directors: Toby Allen, Jim Hilson; Creatives: Prabs Wignarajah, Jez Tribe; Production company: Visual Artists; Photographer: David Clerihew