World leaders apologise from the future

Greenpeace is running a campaign at Copenhagen airport in the run up to the UN Climate Change Conference in the city next week…

This is one of several Greenpeace-commissioned ads that have just been revealed in and around Copenhagen airport in the run up to the 15th United Nations Climate Change Conference (COP15) that takes place in the city next week…

The ads all feature a doctored image of a current world leader – so that they look about ten years older – apologising from the future (2020 to be precise) saying, “I’m sorry. We could have stopped catastrophic climate change… We didn’t.”

“It’s an apology from the future aimed at putting pressure on  – and just maybe making these world leaders think twice about the consequences of their action or inaction now,” explains the writer of the ads Toby Cotton of new agency Arc Communications.

“The brief from Greenpeace International was simple,” he continues, “to put pressure on world leaders to create a fair and binding agreement at Copenhagen.”

Here is a selection of the ads in situ in Copenhagen airport featuring Nicolas Sarkozy (France), Gordon Brown, (UK), Stephen Harper (Canada) and Luiz Inacio Lula da Silva (Brazil)…

Agency: Arc Communications
Concept, design, creative direction: Toby Cotton
Photo research: Karen Guy
Airport photos of the ads in situ: ©Christian Aslund/Greenpeace

Image credits (original photography before the ‘aging’ effects)
Sarkozy image: oaø (flickr)
Obama: ©SEIU International (flickr)
Tusk: ©bartheq (flickr)
All the other original photos: from Hollandse Hoogte photo library


More from CR

MTV Top Ten Branding

Vincent has directed a new branding package for MTV, to promote the channel’s month of shows that celebrate the end of the year…

Tote Bags book, call for entries

Designer Jitesh Patel is currently putting a book together on tote bag design. It’s set to be published next year and the deadline for submissions has just been extended to 15 January

If You Could Collaborate

For their fourth annual exhibition, the If You Could team will be showing the fruits of some intriguing creative collaborations in January

Graphic Designer

Twiddle & Co

Design Team Leader

De La Rue