‘World’s first art made with vacuum cleaner’ from Electrolux

Saatchi & Saatchi Thailand are claiming a ‘world first’ with an Electrolux spot featuring an artwork made with a vacuum cleaner

Saatchi & Saatchi Thailand are claiming a ‘world first’ with an Electrolux spot featuring an artwork made with a vacuum cleaner

Experience has taught us to be wary when ad campaigns claim to be the first to use a particular technique (and we await the first comment to point out that this was all done five years ago by someone else) but this spot claims to be “the world’s first work of art using a vacuum cleaner”. It launches the Electrolux UltraCaptic which apparently “compresses dust and dirt into a disposal pod to prevent it from diffusing into the air”.

The ad features Thai artist Chalit Nakpawa.

 

Credits
Agency: Saatchi & Saatchi Thailand
Creative Group Head: Papop Chaowanapreecha
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Patharaporn Khunchon, Weerayut Angkharach
Copywriters: Ranongsak Tanoparat, Chavanon Tantisiriseranee
ECD: Joel Clement
Agency Producer: Aitthipat Boonkumol
Artist: Chalit Nakpawan
Production Company: Wakeup Rabbit
Director: Pagorn Jungrungruang
Assistant Director: Thitipong Pimolwetkul
DOP: Chalongwut Chorruangsak
Production Manager: Nuttheera Payakken
Producer: Athip Vichuchaianan
2nd Camera: Siriwat Seesaeng
Editor: Wisarut Deelorm

 

More from CR

40 years of artwork

Virgin designers past and present discussed the joys and frustrations of designing music artwork last night, at a talk held as part of the record label’s 40th birthday celebrations.

Cadbury’s first Christmas ad

It’s slightly surprising to discover that this ad from Fallon London for Cadbury is the brand’s first ever Christmas-themed campaign. And it’s a lovely one, with a group of kids waking up to find that their street has been wrapped in Christmas paper.

Absolutely Nothing Else

An open day at the studios of 12 female creatives is just one initiative making the work of women designers more visible

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency