Would you help a drunk get into his car?

A man is so drunk he can’t actually put his car key in the lock. Do you walk past and let him get on with it, or try to discourage him from driving? A new web film suggests you might actually help him get in his car…

A man is so drunk he can’t actually put his car key in the lock. Do you let him get on with it, or try to discourage him from driving? In a new 90 second web film made by A Social Media Agency and The Online Video Company for Confused.com to highlight public apathy towards drink driving, more than two thirds of passers by, unaware they’re being filmed, actually help the ‘drunk’ actor get into his car…

“Over the festive period, thousands of people will threaten the safety of others by making the decision to drive whilst under the influence of alcohol,” says Sharon Flaherty, head of conent at Confused.com who commissioned the film.

“Our video highlights just how many people are willing to permit drink driving, or turn a blind eye to it,” she continues. “The video is a hopefully shocking way to remind people that drink driving kills and that in many cases, it can be stopped. By preventing friends and family from driving under the influence of alcohol, you could save a life.”

During the filming, of more than fifty people the actor asked to help him, only eight refused. One person retained the actor’s keys and called the police. Several people who spotted the actor pretending to be drunk simply ignored him and walked past.

Concept A Social Media Agency
Filming and editing Online Video Company
PR 10 Yetis


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