Wrangler’s daredevil new campaign

Fred & Farid ad agency in Paris has created a striking series of images featuring stunt men and women in its latest campaign for Wrangler.

Fred & Farid ad agency in Paris has created a striking series of images featuring stunt men and women in its latest campaign for Wrangler.

The ads feature Hollywood stunt people performing daredevil acts including jumping from windows, being set on fire, and falling through panes of glass. The performances were all captured by photographer Cass Bird, and together form a striking set of advertising images.

The images are the latest in the Wrangler We Are Animals campaign, which began in 2008, and aims to give a modern twist to the brand’s cowboy image. The whole campaign has placed photography at its centre, with minimal branding, an unusual approach in advertising today but highly effective.

“It is rare that I get commissioned in a commercial vein to have an experience as well as produce work that is equally adventurous and risk-taking,” says Cass Bird of the project. “The Wrangler Stunt campaign required a lot of fearlessness and trust – qualities not often found in such projects.”

The full set of images in the campaign can be seen online here. In addition, Wrangler has released another website, created by Stink Digital, giving you the opportunity to ‘experience’ the shoot from the perspective of the stunt people. Finally, there is also a behind-the-scenes film, which is shown below:

 

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