WWF launched a campaign to highlight the organisation’s continued efforts to minimise the human impact on the environment, while reminding people that time is running out to stop climate change.
Created by Uncommon Creative Studio, the out-of-home campaign featured two illustrations by Noma Bar, who is renowned for creating work containing double meanings. The illustrations revolve around hourglass timers. One illustration shows flames fast approaching a woodland inside a timer, while the second features a polar bear with an hourglass for a nose, highlighting the race to reduce our human impact on the environment.
WWF: We’re Running Out of Time
Entrant: Uncommon Creative Studio
Creative Studio: Uncommon Creative Studio
Illustrator: Noma Bar