WWF’s new iPad app

Studio AKQA has designed a new iPad app for the World Wildlife Fund (WWF) that allows users to explore images, facts and footage of some of the rarest animals on the planet…

Studio AKQA has designed a new iPad app for the World Wildlife Fund (WWF) that allows users to explore images, facts and footage of some of the rarest animals on the planet…

The app, entitled Together, provides a playful interactive experience in which users can explore the stories of eight different animal species: pandas, tigers, elephants, marine turtles, bison, snow leopards, polar bears and whales.

For each animal featured (the idea is that more species are added regularly) there is editorial content, beautiful photography, high def videos, unusual facts and even downloadable origami animal templates. The origami theme extends to a distinctly paper-folded look interactive globe users can use to find out how far (or close) they are to the animals explored in the app, and check out various statistics:

There’s some nice features that take advantage of the iPad’s capabilities and functionality. For example, in the Polar Bear section an onscreen graphic invites the user to gently tilt the screen until a dot travels to the centre of the screen.

Only if you can keep the dot in the centre of the screen for five seconds does a fact about Polar bears keeping still for hours to catch a seal coming out of an air hole in the ice. The Panda section has a nice interactive timeline with which users can chart the evolution of the WWF logo.

It’s a beautiful and intuitive app to use and explore – here it is in action:

Designed and developed by AKQA with photography by Morten Koldby.

More info about Together, here

CR in Print
The January issue of Creative Review is all about the Money – well, almost. What do you earn? Is everyone else getting more? Do you charge enough for your work? How much would it cost to set up on your own? Is there a better way of getting paid? These and many more questions are addressed in January’s CR.

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