Xbox ad translates Champions League match into game commands

Indecipherable hieroglyphs to some, sacred scrolls to others: Xbox commands and football are languages that so many are passionately fluent in, and which utterly baffle so many others.

McCann London, Xbox Champion’s League match report

Uniting them both in what’s possibly the ultimate footie/gamer in-joke is a clever little creative campaign for Xbox One from McCann London.

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WRITER

Worthing

CREATIVE DESIGNER – BRAND

Maidenhead, Berkshire