Yahoo! introduces 30 logos in 30 days

Ahead of a major rebrand, Yahoo! is to release a different version of its logo every day for the next 30 days, preparing users for the change ahead

Ahead of a major rebrand, Yahoo! is to release a different version of its logo every day for the next 30 days, preparing users for the change ahead

An official new Yahoo! logo is to be launched on September 4. Ahead of that, according to chief marketing officer Kathy Savitt, “we will display a variation of the logo on our homepage and throughout our network in the US for the next month. It’s our way of having some fun while honouring the legacy of our present logo.”

The project, named 30 Days of Change, will feature a reworked logo each day (Day One’s is shown above) which will be posted on the brand’s Tumblr and Facebook page, as this video illustrates.

 

 

As for the new logo, Savitt says it “will be a modern redesign that’s more reflective of our reimagined design and new experiences…. We also want to preserve the character that is unique to Yahoo! – fun, vibrant, and welcoming – so we’ll be keeping the color purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style.”

What’s really interesting here is Savitt’s use of the phrase “To get everyone warmed up, we are kicking off 30 days of change” in her statement. Ever since the online outrage over Gapgate, brands have become increasingly nervous about new identity launches. A lot has been written about the need to get consumers onside, prepare them for change and lessen the shock of the new.

This project looks to be very much in that vein, getting Yahoo! customers used to the idea of change, showing them how the logo might evolve and bringing them along on the ride.

Let’s see what happens when the final version launches.

Want to learn a new skill? Hone your craft? Or just switch off that Mac and do something a little less boring instead for a while? Then our August issue is for you with details on workshops, short courses and a host of ideas to reinvigorate the creative mind. You can buy the August issue of Creative Review direct from us here. Better yet, subscribe to make sure that you never miss out on a copy – you’ll save money too. Details here.

You may also like

calumcreasey7_0.jpg - If you go down to the woods today ... - 5571

If you go down to the woods today …

Illustrator Andrew Groves has been making handcrafted wooden objects since he moved to the countryside a few years ago. Keen to share the appeal of working in wood, he has launched a series of carving workshops under the Miscellaneous Adventures name

tube_0.jpg - LDF and TfL's Oyster card holders - 5606

LDF and TfL’s Oyster card holders

Ten UK designers and studios have created limited edition Oyster card holders to celebrate this year’s London Design Festival and the Underground’s 150th birthday.

madlab.003_0.jpg - The Numbers Game - 5568

The Numbers Game

From weekly ‘TechJams’ to one day workshops, entrepreneurs across the country are making learning digital coding accessible, sociable and fun

parragon_115x115

Packaging Designer

Parragon Books
birmingham-city-uni

Designer

Birmingham City University
Nut_115x115

Communications Editor

National Union of Teachers
gardenesque_115x115

Designer

Gardenesque
Hand3 copy

Photography Annual

Showcase your photography work to over a million people in more than 80 countries, across every segment of the creative industry.

Enter here