The year in visual identity

“There was nothing wrong with the old one”. “Looks like…” “That kerning is terrible”. There’s nothing like a rebrand to get the graphic design community up in arms. Here’s our selection of the most notable projects of 2017

Unveiling any new identity these days involves a collective holding of breath, girding of loins and terror of Twitter for all concerned. Nevertheless, 2017 saw some major rebrands encompassing everything from football clubs to museums to whole countries.

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