The year in visual identity

“There was nothing wrong with the old one”. “Looks like…” “That kerning is terrible”. There’s nothing like a rebrand to get the graphic design community up in arms. Here’s our selection of the most notable projects of 2017

Unveiling any new identity these days involves a collective holding of breath, girding of loins and terror of Twitter for all concerned. Nevertheless, 2017 saw some major rebrands encompassing everything from football clubs to museums to whole countries.


Milton Keynes