Yo! Where My WASPS At?

Straight outta Cape Cod and keepin’ it real is Prep Unit, a trio of New England gangsters, or “prepsters”, whose video Tea Partay has been notching up a massive amount of hits since its recent online release. BBH New York are behind this well-produced viral for Smirnoff’s Raw Tea which essentially takes all the clichés of blinged-up gangster rap at its finest and adorns them in pastel knitwear and boat shoes.

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Maidenhead, Berkshire