Zaragoza Expo 2008, Program Collective

The Zaragoza Expo 2008, based on the theme Water and Sustainable Development, is taking place from June 14 until September 14 in Spain

Forming part of the Expo is the exhibition Water For Life, on show in Zaragoza’s tallest building, which stands at a formidable 73 metres.

Water For Life contains a series of site-specific installations, that are both informative and visually impressive, and is designed to be the first exhibit that visitors to the Expo will encounter. It aims to emphasise water’s essential role in our lives and encourage “contem­plation about the ecological, physical, chemical and historical significance of water to life on the planet”. A team of designers, the Program Collective, which includes Mona Kim, Todd Palmer, Olga Subirós and Simon Taylor, have worked together to create the installations, which include film, sculptural, and multi-media elements.

Amongst these is the impressive Splash sculpture, a 3d rendering of a splash of water frozen in mid-air, formed by 84 separate shapes. “With Splash, originally the idea emerged as a sketch on a piece of white paper,” says Simon Taylor, who is also co-founder and partner of Tomato. “Soon we were going from the simplest drawing to the most sophisticated cg methods of rendering a shape…. But in the end, it returned to an organic process. We ended up with a whole team of sculptors making it. So it’s essent­ially a human interpretation of water using digital tools.”

Water For Life will also contain Rain, a installation of 200 trans­parent light tubes suspended in an evocation of rainfall, and a series of video installations, with content directed by Taylor with production from hla in London. The films will explore the myriad ways that water is connected to human life. Along­side these will be a plane of water itself, which will mark visitors’ first experience in the exhibition. A lighting design will play out on the water, which at intervals will part, allowing the public to pass through.




More from CR

Radiohead House of Cards video

Still from Radiohead, House of Cards video, directed by James Frost. Production company: Zoo Films. Technical director: Aaron Koblin. Post: The Syndicate
Zoo Films director James Frost has created a stunning new promo for Radiohead track House of Cards, which has just premiered on Google. See the video here.

Underworld: Book of Jam

The Book of Jam is a down-loadable monthly PDF magazine of photo­graphy, writing and illustrations produced by Karl Hyde, Rick Smith and John Warwicker that is avail­able to members of underworldlive­.com

Lean Mean Winning Machine

From Lean Mean Fighting Machine’s Virgin Bets campaign, one of several that won awards at Cannes this year, making Lean Mean Interactive Agency of the Year. See the work here
London’s Lean Mean Fighting Machine won Best Interactive Agency at Cannes this year. We talk to Lean Mean’s Dave Bedwood about the agency and its future plans

New York Waterfalls

Governers Island Waterfall by Olafur Eliasson, Photo: © Bernstein Photography
After wowing audiences at the Tate Modern in 2004 with his epic installation, The Weather Project, Danish artist Olafur Eliasson has turned his attention to New York, where he continues his interest in natural phenomena in this series of four enormous waterfalls that he has created across the city.

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London