Creative Pioneers: Zia Zareem-Slade on writing a good creative brief

In this video series we speak to creative leaders about their approaches to commercial creativity, leading a team, writing and responding to briefs and more

Zia Zareem-Slade, Customer Experience Director at Fortnum & Mason, discusses how she designs briefs, shares her tips for writing a good creative brief and how data informs creative direction.

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire