Creative Pioneers: Zia Zareem-Slade on writing a good creative brief

In this video series we speak to creative leaders about their approaches to commercial creativity, leading a team, writing and responding to briefs and more

Zia Zareem-Slade, Customer Experience Director at Fortnum & Mason, discusses how she designs briefs, shares her tips for writing a good creative brief and how data informs creative direction.

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week

DIGITAL EXPERIENCE MANAGER

Burnley, Lancashire