adidas print campaign, design director: Julian Wade, art directors: Daniel Carlsson, Alan von Lutzau
Blockbuster ad campaigns are rather thin on the ground this year, so it’s good to see this epic new ad for adidas from 180 Amsterdam, which stars Zinedine Zidane.
Every Team Needs The Spark adidas spot, agency: 180 Amsterdam, exec creative directors: Andy Fackrell, Richard Bullock, creatives: Peter Albores, Martin Terhart, production company: MJZ, director: Rupert Sanders
The campaign launches the new adidas F50i football boot, and begins with this TV and cinema spot (directed by Rupert Sanders) which introduces the graphic novel style that runs throughout the whole campaign. The spot stars the ever-enigmatic Zidane as a mysterious storyteller in search of the perfect football team. Zidane’s journey begins in Buenos Aires, where he seeks out the Barcelona FC player Lionel Messi, aka The Spark, and reveals the story behind Messi’s alter ego. The graphic novel look also appears in the posters for the campaign. Further content accompanying will be released online at adidas.com/football over the summer.