100 Years by 4creative

This project has been selected for the Advertising – Commercial category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

To celebrate 100 years of the women’s vote in the UK, Channel 4 created the film 100 Years, which points out all the boundaries and barriers that women have smashed through in the past century. This includes everything from driving a bus to running a marathon, to buying their own homes to, of course, being allowed a vote.

It ends by pointing out the challenges, including #MeToo and #ChangetheRatio, that women are still fighting to overcome before the voiceover states: “A lot’s changed in the hundred years since women got the vote, but we’re not there yet – 100 years and counting.”

The film ran during the Channel 4 News on the date of the anniversary, and has since been used by police forces and secondary schools as an educational tool to raise awareness of gender equality.


Shoreditch, London




Shoreditch, London