100 Years by 4creative

This project has been selected for the Advertising – Commercial category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

To celebrate 100 years of the women’s vote in the UK, Channel 4 created the film 100 Years, which points out all the boundaries and barriers that women have smashed through in the past century. This includes everything from driving a bus to running a marathon, to buying their own homes to, of course, being allowed a vote.

It ends by pointing out the challenges, including #MeToo and #ChangetheRatio, that women are still fighting to overcome before the voiceover states: “A lot’s changed in the hundred years since women got the vote, but we’re not there yet – 100 years and counting.”

The film ran during the Channel 4 News on the date of the anniversary, and has since been used by police forces and secondary schools as an educational tool to raise awareness of gender equality.

DESIGNER

London