Mobile phone network giffgaff has launched a striking new film that aims to emphasise the freedom that comes with its contract-free approach. Created by the brand with Who Wot Why, a new agency launched by ad veterans Matt Gooden, Sean Thompson and Ben Walker, the elegant spot shows a woman launch from a diving board into space, an effect achieved using handcrafted models and puppets, along with CGI. Agency: Wot Not Why x giffgaff; ECDs: Sean Thompson, Matt Gooden, Ben Walker; Director: Sean Thompson; Production company: Dark Energy Films.