The attention may have been all on John Lewis, but other ads were released this week too. Here are our favourites…
First up is this striking print ad that we spotted in the Guardian today for green energy supplier Ecotricity. A promotion that emphasises the importance of wind energy, the ad – created by Host Soho – featured the words ‘nothing happened’ in bold, alongside a short piece of copy (below), which explains how windmills kept the power going in nine million British homes on October 19 when the Didcot power station fire occurred.
Simple but powerful, and proof that print ads can still draw attention. Agency: Host Soho. Creative: Robin Smith. Planning: Adam Rawlings. Producers: Yolande Zuijdgeest and Xiaomeng Liu.
More info on the campaign can be found on Ecotricity’s website, here.
Sticking with the serious stuff, next up is a chilling film from the UK’s Department of Transport Think! campaign, that recognises 50 years of anti-drink driving ads, but points out that while the statistics of drink driving related fatalities have dropped significantly over this period, they still remain too high. Agency: AMV BBDO; Creative directors: Steve Jones, Martin Loraine; Creatives: Mike Sutherland, Antony Nelson; Director: Mark Zibert; Production company: Rogue. Post: The Mill.
This amusing spot from DDB Brussels tackles an all-too-common tendency: Googling your health symptoms and then coming across all manner of terrible possible ailments. The spot is to promote Belgian healthcare website Gezondheid en Wetenschap.
Guinness has released a series of stirring films to coincide with the upcoming Rugby Autumn Internationals. The films focus on stories of individual heroics in the game, both historical and more recent. Two are shown above. Agency: AMV BBDO; Creative director: Dave Buchanan; Creatives: Nicholas Hulley, Nadja Lossgott; Director: Dan Maslen; Production company: Rogue; Post: The Mill.
Gap has released a series of brilliantly silly “art films”, which feature Gap products in bizarre situations – three are shown above. The ads are from Wieden + Kennedy New York, which was also behind Gap’s recent, somewhat glossier, holiday ads, featured in last week’s round up. Director: Matt Devine, The Glue Society; Production company: Will O’Rourke.
We finish with a lovely piece of animation by Dick Hogg for free online learning website FutureLearn. The film features interviews with people from all over the world who have done courses via the site, and borrows shamelessly from the Creature Comfort ads, but is a sweet piece of work.
And that’s it for another week – by the way, if you’re wondering where all the other Christmas ads are, don’t worry, we’re going to bring them to you next week in a bumper Christmas ad round up…