Airbnb taps Bear Grylls and Mowgli for new ads

Airbnb’s latest ad campaign cleverly uses footage from Disney’s new version of the Jungle Book and Bear Grylls’ TV show Man vs. Wild to promote some of the more unusual properties that are available on the service.

The new ads form part of Airbnb’s new ‘Love This?’ campaign, created by ad agency TBWA\Chiat\Day, which features footage of exciting activities and then suggests appropriate accommodation via Airbnb.

The clips from the Jungle Book and Man Vs. Wild are used to promote an impressive treehouse and a private island respectively. These are real listings on Airbnb, though the true excitement of the ads comes via the movie and TV footage, which Airbnb didn’t have to shell out to shoot (though presumably has paid to use) – with the shots of the accommodation neatly segued onto the end. The partnerships with Disney and Grylls will likely attract new audiences to the Airbnb brand too. All round very clever stuff, and much more fun than that earnest brand film from last year.

https://www.youtube.com/watch?v=CZ0KAXNMCI0&feature=youtu.be

https://www.youtube.com/watch?v=764o5qTHYNs

You may also like

musicvids

Music Videos of the Month

Tripping in Tokyo, giant killer chickens, dancing cats, and the return of Flat Eric: it’s all in our music videos of the month.

Stink pencils 2

The case for connecting creativity and production

Is it time for creatives to get more hands-on with digital production? James Britton, managing partner at Stinkdigital, thinks yes, and believes that more connectivity between the creative and production departments will make for better work.

RoyalMint1

New £2 coin design honours Liverpool’s Pals Battalions of 1914

Uniform is behind one of a series of new £2 coin designs which will appear this year. Featuring a stylised image of soldiers from one of the country’s first ‘Pals Battalions’, the studio’s design honours the groups of men from “the commercial classes” that initially formed in Liverpool as part of Lord Kitchener’s First World War recruitment drive.

parragon_115x115

Packaging Designer

Parragon Books
pilbrowandpartners

Junior Graphic Designer

Pilbrow & Partners
gardenesque_115x115

Designer

Gardenesque
Hand3 copy

Photography Annual

Showcase your photography work to over a million people in more than 80 countries, across every segment of the creative industry.

Enter here