Gunn Report 2012: The bear rules

The Bear, the hilarious commercial for French TV channel Canal + by agency BETC, was the most awarded TV commercial of the past year according to The Gunn Report which compiles lists of the most-awarded ads worldwide during the previous 12 months

The Bear, the hilarious commercial for French TV channel Canal + by agency BETC, was the most awarded TV commercial of the past year according to The Gunn Report which compiles lists of the most-awarded ads worldwide during the previous 12 months.

This year’s report reveals that the top five commercials of 2012 were:

 

1.Canal+ The Bear (BETC, Paris) which is the most awarded commercial in the 14 year history of The Gunn Report.



2. BGH Silent Air, Dads In Briefs campaign (Del Campo Nazca Saatchi & Saatchi, Buenos Aires)



3. Doritos Dips, Dip Desperado (AMV BBDO, London)



4. Chipotle, Back To The Start (Creative Artists Agency, Los Angeles)

5. John Lewis, The Long Wait (Adam&EveDDB, London)

 

The most awarded print ads and campaigns were:

1. Samsonite Suitcases, Heaven And Hell (JWT Shanghai) which, bizarrely, tops the table for the second year in a row.

2. Pictionary, Quick Draw Wins campaign (Ogilvy Malaysia, Kuala Lumpur)


3= Coca-Cola, #Cokehands (Ogilvy & Mather, Shanghai)



3= Ministry of Defence Colombia, Rivers of Light (Lowe-SSP3, Bogota)


5= The Sunday Times Rich List, Rich List 2012 (CHI & Partners, London)


5= Volkswagen Park Assist, Nightmare Spots campaign (DDB, Sydney)

 

The most awarded digital campaigns were:

1, Intel, The Museum of Me (Projector, Tokyo)



2= Google Chrome, OkGo  All Is Not Lost (Hakuhodo, Tokyo)



2= Philips, Obsessed With Sound (Tribal DDB, Amsterdam)



2= US State Department, Slavery Footprint (Muh-Tay-Zik/Hof-fer (San Francisco)



5= American Express, Small Business Gets An Official Day (CP+B, Boulder/Digitas, NY)

5= Chipotle, Back To The Start (Creative Artists Agency, Los Angeles)

 

5= CNN, The CNN Ecosphere (Heimat, Berlin)



5= Skittles, Touch The Rainbow (BBDO, Toronto)

 

The Gunn Report also has a category for integrated or innovative work which it calls “All Gunns Blazing”. The most awarded work here was:

1 Amex’s “Small Business Gets An Official Day” (see above).



2. National Australia Bank, Break Up (Clemenger BBDO Proximity, Melbourne)



3= Engagement Citoyen, The Return of Dictator Ben Ali (Memac Ogilvy Label, Tunis)



3= Mercedes-Benz F-Cell, The Invisible Drive (Jung von Matt, Hamburg)



5. Troy Public Library, Book Burning Party (Leo Burnett, Detroit)

 

Most awarded countries in the world:

1. USA
2. UK
3. Australia
4. Japan
5= Argentina
5= Brazil

 

Most awarded advertisers:

1. VW
2. Google
3. Nike
4. Coca-Cola
5. Mercedes-Benz

 

Most awarded production companies:

1. MJZ
2. Soixan7e Quin5e (Paris)
3. Rattling Stick (London, Los Angeles)
4= Nexus (London)
4= Primo (Buenos Aires)
4= Propaganda (Tunis)

 

Most awarded agency:

1. Wieden + Kennedy (Portland, New York)
2. Del Campo Nazca Saatchi & Saatchi (highest ever ranking)
3. BBH (London) (highest ever ranking)
4. AlmapBBDO (Sao Paulo)
5= Adam&EveDDB (London)
5= Dentsu (Tokyo / Fukuoka)

 

Most awarded agency in digital:

1. Hakuhodo (Tokyo)
2= AlmapBBDO (Sao Paulo)
2= R/GA (New York)
4= DDB / Tribal DDB (Amstelveen)
4= Party Inc (Tokyo)

 

Most awarded agency network:

1. BBDO
2. DDB
3. Ogilvy
4. Leo Burnett
5. Y&R (highest ever ranking)

 

The Gunn Report uses a weighted points system to analyse the winners of the major advertising awards schemes around the world. More details here

 

 

CR in Print
The February issue of CR magazine features a major interview with graphic designer Ken Garland. Plus, we delve into the Heineken advertising archive, profile digital art and generative design studio Field, talk to APFEL and Linder about their collaboration on a major exhibition in Paris for the punk artist, and debate the merits of stock images versus commissioned photography. Plus, a major new book on women in graphic design, the University of California logo row and what it means for design, Paul Belford on a classic Chivas Regal ad and Jeremy Leslie on the latest trends in app design for magazines and more. Buy your copy here.

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