RKCR/Y&R’s wonderful BBC Attenborough tribute

Ad agency RKCR/Y&R has created a trail paying homage to Sir David Attenborough’s final appearance on the BBC. The 2 minute spot features clips of wildlife footage voiced over by Attenborough intoning the lyrics to Louis Armstrong’s What a Wonderful World.

Ad agency RKCR/Y&R has created a trail paying homage to Sir David Attenborough’s final appearance on the BBC. The 2 minute spot features clips of wildlife footage voiced over by Attenborough intoning the lyrics to Louis Armstrong’s What a Wonderful World.

The clip was released to tie in with the final episode of Attenborough’s current BBC series, Frozen Planet which is thought to be his last for the broadcaster. Demands are already growing for the track to be released as a single.

Credits:
Creatives: Ted Heath, Paul Angus
ECD: Mark Roalfe
Business Director: Jo Bacon, Holly Smith
Account Director: Josh Harris

 

 

CR in Print

If you enjoy reading the Creative Review website, we think you’ll enjoy reading the magazine even more. The December issue of CR includes a profile piece on the independent creative scene in Liverpool, a major interview with Dutch book designer Irma Boom and a great piece on ‘Poster King’ Edward McKnight Kauffer. You’ll also find articles on Dentsu London, a review of the Walker Art Center’s Graphic Design: Now in Production show and a fascinating debate on the clash between design and advertising betwen Wally Olins and CHI’s Dan Beckett.

And if that wasn’t enough, the issue also includes a FREE paper toy for readers to cut out and customise.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

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