Warning: design porn

Landing with a resounding thump on graphic designers’ desks throughout the world right now is an enormous new sample book from papermakers Arjowiggins. Cue mass designer drooling

Landing with a resounding thump on graphic designers’ desks throughout the world right now is an enormous new sample book from papermakers Arjowiggins. Cue mass designer drooling

 

Film by Dan Tobin Smith

 

Graphic designers do love a good paper sample, this, however, takes things to a new level. Designed by North, The Paper Book contains the complete collection of Arjowiggins‘ creative papers, across all its different brands .

 

 

The feel is of a reference book, reinforced by the sub-title: ‘international standards for creative papers’. The cover sports a new wordmark, designed by North as part of a wider branding project for the paper company.

 

 

There are no dividers, sections or folders, just page after page of different A4 papers, plain except for a brief description printed on each sheet.

 

Aside from the pure visual appeal of leafing through it all, there are some important intentions behind the design of the book, according to Arjowiggins’ luxury brands & marketing director Christophe Balaresque. “[In the past] all the papermakers, including us, thought that it was important to demonstrate that you can print on these fine papers,” he says, so most used printed samples. Now, however, papermakers recognise that designers prefer to show paper samples to their clients as blank sheets.

 

 

Arjowiggins deliberately shied away from showing the papers used in specific contexts – such as a business card or brochure cover – encouraging designers to consider any paper for any task.

Accompanying the main book is a separate folder containing swatches of all the stocks.

 

Photography: Lee Mawdsley

 

As paper and print increasingly become luxury items, papermakers are upping their game in terms of their communications materials and branding. Last year saw Made Thought rebrand GF Smith while SEA have been working with Fedrigoni and James Cropper recently rebranded.

Arjowiggins’ gorgeously-produced Paper Book is the most complex sample book we’ve seen to date. Collating and binding all those different stocks alone must have been a phenomenally difficult task. It’s one that has resulted in an object that is functional but also beautiful in its own right.

 

Concept and design: North
Printed by: Lecturis
Collated and gathered by: Makk
Binding and finished by: Patist/Den Dolder

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