Wayfinding at 33 Parkgate Road

An old Victorian dairy in Battersea at 33 Parkgate Road is currently home to a whisky distillery, a boxing gym, a slow food kitchen, an Arabic art gallery, a bar and, now, a bespoke way finding signage system courtesy of resident design studio, All Design…

An old Victorian dairy in Battersea at 33 Parkgate Road is currently home to a whisky distillery, a boxing gym, a slow food kitchen, an Arabic art gallery, a bar and, now, a bespoke wayfinding signage system courtesy of resident design studio, All Design

The signage has all been fashioned out of fibreglass with the exterior, bulb-shaped sign acting as a pointer towards the building’s entrance, as well as listing the businesses currently ensconced in the building. It’s back lit at night:

Inside the signage is more formal in appearance…

Shiny laser-cut acrylic all-caps typography sits in slight relief to the matt fibreglass signs, aiding legibility whilst lending the each sign an unexpectedly delicate sculptural feel.

And somehow the signs seem at home in the busy converted warehouse interior with its steel and brick surfaces and exposed pipes and ventilation shafts.

Creating a wayfinding system for an old converted warehouse full of different businesses might not be the most glamorous design job in the world, but this bespoke signage system is quietly rather pleasing.

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