365 reasons to raise a bottle

TBWASingapore has created the Corona Calendar, a fun set of beer coasters highlighting 365 obscure, quirky or downright silly holidays and anniversaries to encourage drinkers to enjoy daily beer moments

TBWASingapore has created the Corona Calendar, a fun set of beer coasters highlighting 365 obscure, quirky or downright silly holidays and anniversaries to encourage drinkers to enjoy daily beer moments.

The agency spent a lot of time researching a year’s worth of significant days, from Global Beatles Day to the date Pluto was discovered, and of course this week’s conquering of Mount Everest (May 29, see below).

They range from those with historical significance, such as Discovery of the Philippines, to those rooted in pop culture, including Star Wars Day (or Chuck Norris’ birthday, see below). Others have cultural significance – Origami Day and the Plum Blossom Festival – and each anniversary is rendered in an individual graphic treatment by the design team.

Originally produced as a set of beer coasters, the campaign – which was conceived by creative directors Gary Steele and Hagan de Villiers – is also designed to be shared via social media, and the agency envisages further applications, such as posters or point of purchase displays to be adapted for use across the brand’s 14 Asian markets. It ties in with its wider Let the World Wait brand campaign for the region. Below is some of the artwork up close.

Marketing that encourages consumers to treat themselves once a day is not new, but this execution is humorous and effective in its simplicity and graphic execution – and it fits the medium most associated with a cold bottle of beer perfectly. Just a shame we all missed Paper Airplane Day last weekend.

Out now, the May 2013 issue of Creative Review is our biggest ever. Features over 100 pages of the year’s best work in the Creative Review Annual 2013 (in association with iStockphoto), plus profiles on Morag Myerscough, Part of a Bigger Plan and Human After All as well as analysis, comment, reviews and opinion.

You can buy Creative Review direct from us here. Better yet, subscribe, save money and have CR delivered direct to your door every month. If you subscribe before May 3, you will get the Annual issue thrown in for free. The offer also applies to anyone renewing their subscription. Details here

CR for the iPad

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month.

What's the story?

The Storytelling issue, Oct/Nov 2017, is out now.
We invited writers to respond to our cover image
this month: read their stories inside.
PLUS: Tom Gauld, Oliver Jeffers, Giphy & S-Town

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

DESIGNER

South East London - Competitive

MOTION GRAPHICS DESIGNER

London - £35,000 - £40,000

CREATIVE INTERIOR DESIGNER

Birmingham - Salary £30-£35k

CREATIVE RECRUITMENT CONSULTANT

Leeds, West Yorkshire - £20,000 - 30,000