How to avoid a branding backlash
If you want a community to buy into a new brand, you need to design with them, not for them, says Melissa Higgs, principal at design studio hcma
Our guide to the 2024 UK degree shows
Find out details for the UK undergraduate art and design showcases taking place this summer
Talking career evolution with David Wilson
Stunning cabaret performances at the Playgrounds and Offf festivals are taking director David Wilson’s work in a new direction. He explains how everything he does is interconnected and why not every director’s ambition is to make movies
Why is everyone hating on Apple’s new ad?
Apple’s new iPad Pro ad sees a series of items crushed, to demonstrate the creative power of the new tablet. It has provoked ire across social media – Ben Kay examines why
How should brands deal with unwanted fans?
Influencer wrangling is now a crucial part of any brand management role. And this bit is relatively straightforward: find people who people like who can spread the word about your product. But what happens when the wrong people get in on the action?
Creative Review’s podcast looks at pitching
The latest episode of Creativity Sucks! is taking on the contentious issue of pitching in the advertising and design industries
The Monthly Interview: Jessica Hische
In our latest monthly interview we speak to designer and illustrator Jessica Hische, who has built a hugely successful career spanning commercial work, books and even retail. Here, she reflects on her life and work and how the industry has changed during her career
Is the advertising industry rigged?
House of Oddities was set up to challenge the more problematic elements of the traditional agency model. We speak to its founders about why they think the odds are still stacked against small indie agencies
Bumble reveals new campaign and key changes to its app
The dating app is launching its new design and features with a campaign that addresses the exhausting admin involved in finding a match
A deep dive into the complexity of brand purpose
Nick Asbury’s new book examines how brand purpose intoxicated the marketing world, and the negative impact he feels it has wrought. Here he introduces the book’s central themes and implores us all to think differently about the trend
KFC embraces the reality of the British summer in new campaign
The new Ultimate BBQ Burger launches with a campaign by Mother that offers a taste of summer no matter the weather
Accessibility and Creativity
We explore how the worlds of design, advertising, gaming and illustration are responding to accessibility needs
A new campaign spells out the reality of the sewage crisis
AMV BBDO’s campaign for COPI shines a light on sewage spills in UK waterways with the help of a faecal-inspired font
Adam Morse on his journey to directing
Since losing his sight at the age of 19, the filmmaker has gone on to write and direct his first feature film, shoot a Super Bowl ad for Google, and set up a non-profit to help the next generation of disabled creative talent
How can brands play with controversy in risk-averse times?
In a consumer landscape that favours virtue, with audiences that will call out bad behaviour at the drop of a hat, courting controversy is a risky move. But brands can still use it to their advantage