The coronavirus crisis has seen a lot of different reactions from brands – some have actively tried to engage with what’s happening, while others have gone very quiet indeed.
In a podcast conversation for The Lowdown – a new content stream from Xeim brands including Creative Review, Marketing Week, Design Week and Econsultancy – CR’s editor Eliza Williams talked to Nils Leonard, co-founder of Uncommon Creative Studio, about the risks and rewards that brands face at the moment, and how creative thinking can help.
If you missed the conversation, you can listen back to it here:
This conversation is part of The Lowdown, a series of regular broadcasts from Xeim on how marketers, agencies and brands can help address the challenges brought by the Covid-19 pandemic. More info is here