One Day Like This video, Elbow

Simple ideas can still be the most powerful, as evidenced by this video for Elbow’s new track One Day Like This

The film shows a young guy performing tricks with a sign, and was filmed on spec by director Ringan Ledwidge after he found himself with some free time when a commercial was cancelled. He then cut it to Elbow’s track, and sent it to the band, who agreed it was a perfect match. “The idea was something I’d wanted to shoot for years,” Ledwidge says. “I’d always see kids doing it in LA … they were surrounded by traffic, noise and concrete and had turned one of the most mundane jobs in the world into something beautiful.”

Production company: Rattling Stick
Record label: Fiction


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