Polycell’s unsightly crack

It seems like a punning opportunity so good that we’re amazed it hasn’t been exploited before but a new ad for Polycell gleefully cashes in on the fun to be had with the coincidence of builders and ‘unsightly cracks’

It seems like a punning opportunity so good that we’re amazed it hasn’t been exploited before but a new ad for Polycell gleefully cashes in on the fun to be had with the coincidence of builders and ‘unsightly cracks’

Warning: this ad might well put you off your lunch/afternoon biscuit/well, anything at all really.

An end frame that will take some time to erase from the memory, we think you’ll agree. The last body-related ad we saw that was quite so disturbing was this:

Just one carp – isn’t the idea of Polycell in a spray can a particularly egregious example of over-packaging? What’s wrong with mixing it up in an old margarine tub?

Credits
Director: Simon Willows
Agency: 18 Feet & Rising
Creative Director: Stephen de Wolf
Creatives: Alex Delaney and Oli O’Neil
Agency Producer: Emily Hodgson
Executive Agency Producer: Julia Methold
Production Company: Blink
Production Company Producer: Tiernan Hanby
Executive Production Company Producer: James Bretton
Editor: Mark Aarons
Post Production Company: The Electric Theatre Company
Post Production Company Producer: Helen Sutermeister
VFX Supervisor: Andrew Stewart
Colourist: Steffan Perry @ Framestore
Sound Engineer: Tony Rapaccioli @ Wave Studios

 

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