Are publishers the new record labels? Barely a week goes by without news reaching us of some new lavishly packaged re-releases, while there seems to be a spirit of innovation in book marketing that has been sadly lacking in the music business. Chuck “Fight Club” Palahniuk’s new book Snuff (out 20 May) is a case in point. Honest have been asked to direct three spoof porn movie trailers to help flog it, the first being The Wizard of Ass (above).

Still from the Ode To Ford ad written by Ogilvy London and directed
by Noam Murro. Now the victim of a rather funny YouTube-hosted spoof

In this day and age, it’s never been easier to doctor audio or visual material with tools on our computers. When we posted up the latest Cadbury’s ad from Fallon (that features a host of airport vehicles racing each other to the soundtrack of Queen’s Don’t Stop Me Now) a few weeks ago - almost immediately people responded by posting links to spoof films or versions with soundtracks tweaked for maximum hilarity. On one hand spoofs are made to poke fun at an original piece of work – but on the other, they acknowledge the original as a valid cultural reference point. So you could say, you know you’ve made it when your work is spoofed or parodied…

Isles of Scilly film part 1 for adidas ‘Dream Big’ campaign by 180 Amsterdam

As UEFA Euro 2008 rapidly approaches, the footie-related advertising cometh. This latest football fare comes from 180 Amsterdam for adidas, and consists of a series of films shown online based around the theme ‘Dream Big’. The films’ twist is that rather than concentrating on the big teams that are vying to win Euro 2008, they look instead at some of the world’s smallest teams, and stresses that they too can dream big, no matter how tiny they might be.

Nike 1/1 film, by AKQA. Creatives: Davor Krvavac, Greg Mullen, Nick Bailey

Art and football become unlikely bedfellows in a new competition launched by Nike, which offers the chance for artists to exhibit during the Basel Art Fair and design a limited edition series of Nike Dunks.

Foam City, Sony ad, agency: Fallon London. Production company: HLA. Director: Simon Ratigan

Fallon in London has come over all foamy for its latest spot for Sony, directed by Simon Ratigan, which sees white bubbles released over a city, whose people seem remarkably happy to receive them.

With it’s slow-motion feel and sparse soundtrack, the ad has strong echoes of the Fallon’s earlier Balls spot for Sony Bravia, but this time without all the colour.

Paul Arden died yesterday after a long illness. As executive creative director at Saatchi & Saatchi during its heyday, Arden was responsible for some of the great campaigns of British advertising, including British Airways and Silk Cut. But he will also be remembered as one of the great characters of the industry