Advertising

CR’s pick of the most creative work, plus stories from the ad industry

Bringing cultural insights to the fore

We Are Social’s global director of cultural insights discusses how the agency is looking beyond rapidly changing trends to help brands from adidas to Starbucks embed themselves in digital culture

Shutterstock image of people shopping

Why brands need to embrace loss

Brands need to frame the changes required for a sustainable future in positive terms, in order to bring everyone from audiences to CEOs with them, says Alex Bee of creative agency Space Doctors

David Wilson The Closet perforance

Talking career evolution with David Wilson

Stunning cabaret performances at the Playgrounds and Offf festivals are taking director David Wilson’s work in a new direction. He explains how everything he does is interconnected and why not every director’s ambition is to make movies

How should brands deal with unwanted fans?

Influencer wrangling is now a crucial part of any brand management role. And this bit is relatively straightforward: find people who people like who can spread the word about your product. But what happens when the wrong people get in on the action?

A mug on a kitchen table featuring the words Rock Solid in angular red and green letters

How PG Tips hopes to redefine itself

The brand’s first campaign since 2016 is aiming to refresh its image. We speak to PG Tips and creative agency Calling about the power of a light touch, and what director Steve McQueen brought to the campaign film