New from AKQA and director Dom Bridges is this excellent spoof of the most expensive ad ever created – Guinness’ Tipping Point. In the remake, lighters, fags, phones, cones, wheelie bins and fridges all contribute to the domino rally, resulting in, no, not a pint of the black stuff, but a warming Pot Noodle. While the action has moved from rural Argentina to two housing estates in Kilburn and Gospel Oak, north London, the self-satisfaction (and no doubt, budget) of the original has also been well and truly left behind. And yes, as with all the cast, the dialogue at the end is that of a “real” person, not an actor. Oh dear Matthew…

Agency: AKQA
Executive Creative Director: James Hilton
Writer: Colin Byrne
Account Director: Rowena Minhas
Agency Producer: Emily Bull
Production co.: Mustard
Director: Dom Bridges
Producer: Lucy Hayes
Edit: Cut and Run
Editor: Nathan Perry Greene
Post Production: Smoke and Mirrors
Telecine: Smoke and Mirrors
Media agency: Cake