A set of five Not For Commercial Use posters, shot by Jason Tozer

The Not For Commercial Use project came about, according to design studio Build, following “a drunken conversation about the possibilites of design in the hands of a sympathetic printer, and of print in the hands of an understanding designer.” That conversation was between Build’s Michael Place and Paul Hewitt of print firm Generation Press.

The pair decided initially to design and produce a set of postcards to be given away for free, which would showcase a range of lavish printing processes…

Then, they started to think about creating posters as well. It was at this stage that the pair joined forces with long-term Generation Press collaborator Richard Bull of Yacht Associates and started to think about the dissemination of the project. “Years in the music and design industries, coupled with a boundless energy meant that Richard knew the tricks to getting the posters seen around town,” say Build.

As we reported on the CR blog last year, posters started to appear around london, flyposted on hoardings. Some were simply Blu-tacked on walls to ease the damage-free removal of the rubber-stamped, numbered and editioned prints. The whole process was documented by Rick Guest (stills) and Richard Carroll (film). Now, an appropriately lavish, a3 stitch-bound catalogue to commemorate the project has also been produced.

All photography shown here (and in the current April issue of CR) is by Jason Tozer.

WIN A SET OF POSTERS

For a chance to win a set of five Not For Commercial Use Paste posters as displayed in the topmost image in this post (bulldog clips, rail, chair and photography studio not included in prize), simply send an email to iwant@notforcommercialuse.com. Maybe say nice things. It can’t hinder your chances of winning, can it?

More details about the project at: notforcommercialuse.com

Watch posters being stuck up in hyper speed (thanks to some time-lapse photography) here

wearebuild.com
generationpress.co.uk
yachtassociates.com