First Airbnb ad aims to attract travellers

Airbnb has launched its first integrated advertising campaign, which sees a team of artists turn 50 of its listings into intricate birdhouses, in order to empahsise the uniqueness of the accommodation on its site.

Airbnb has launched its first integrated advertising campaign, which sees a team of artists turn 50 of its listings into intricate birdhouses, in order to empahsise the uniqueness of the accommodation on its site.

Created by Pereira & O’Dell in San Francisco, the campaign has a distinct hipster vibe. At its centre is a four-minute-long film, below, which shows the artists creating the birdhouses, and talking about the importance of ‘home’. The message is that Airbnb provides properties that are the opposite of soulless hotel rooms, and are instead imbued with the owners’ personalities.

For those who are in the area, the 50 birdhouses are on public display in New Orleans until December 22, at the Audubon Park’s Tree of Life. The brand has also launched a spin-off site, birdbnb.com, where you can view the birdhouses alongside the original properties they are based on, as well as see a 360-degree view of the New Orleans installation. Some of birdhouses are shown below:

As its first major campaign, this work attempts to position Airbnb as the traveller’s (as opposed to tourist’s) choice for accommodation. Charming as the film is, its hippy style won’t be for everyone, but perhaps that is exactly the point.

Credits:
Agency: Pereira & O’Dell
Chief creative officer: PJ Pereira
VP & ECD: Jaime Robinson
ACDs: Rafael Rizuto, Eduardo Marques
Production company: Tool of North America
Director: Alma Har’el

You may also like

economist1_0.jpg - Ad of the Week: The Economist, Mandela's Walk - 5976

Ad of the Week: The Economist, Mandela’s Walk

To commemorate the life of Nelson Mandela, The Economist has launched this elegantly designed website and film that links to articles about Mandela from the magazine’s archives, stretching back to 1947. The site is our ad of the week.

josh_0.jpg - Six Great New Music Videos - 5972

Six Great New Music Videos

There have been some great videos released in the last few weeks. Leading our round-up this time is the latest from Josh Cole, the photographer-turned-music video director who has become renowned for his documentary style promos. This one, for Chase & Status, is a moving narrative shot on the Blackfeet Indian Reservation in Montana…

569book_0.jpg - Karlsson, not Wilker - 5977

Karlsson, not Wilker

As the winner of this year’s Torsten and Wanja Söderberg Prize, designer Hjalti Karlsson has created an exhibition of his work to run in Gothenburg’s Röhsska Museum. Just one problem – the prize was for him and not his business partner Jan Wilker. Awkward

planning CR

Senior Interior Designer

Planning Recruitment Ltd
Piccadilly Greetings Group CR

Graphic Designer

Piccadilly Greetings Group
Moss-Bros-CR-Staging-130x120

Digital Designer

Moss Bros
Moss-Bros-CR-Staging-130x120

Graphic Designer

Moss Bros