M&S Christmas Ad 2013

Interesting times for Marks & Spencer as it unveils its blockbuster Christmas TV ad on the same day as some pretty bleak sales figures are announced. Will Rosie and her ever-changing array of undies right the ship?

Interesting times for Marks & Spencer as it unveils its blockbuster Christmas TV ad on the same day as some pretty bleak sales figures are announced. Will Rosie and her ever-changing array of undies right the ship?

M&S announced its ninth consecutive quarter of falling sales today so will be more reliant than ever on the ability of its Christmas advertising campaign to shore things up. Agency RKCR/Y&R have put model/actress Rosie Huntington-Whiteley front and centre in a fantasy treatment which references Alice in Wonderland and the Wizard of Oz and also features Helena Bonham Carter

It’s beautifully made as you might expect with exquisite production values and gorgeous sets but perhaps doesn’t have the ‘all things to all ages’ appeal of previous M&S Christmas efforts.

There’s a plethora of extra content around it, including the inevitable ‘making-of’

 

Credits
Agency: RKCR/Y&R
CD: Mark Roalfe
Creatives: Pip Bishop and Chris Hodgkiss
Director: Johan Renck through Black Label Productions
Post: MPC
Music: Guy Farley, Native
Edit house: Work
Editor: Art Jones

You may also like

569_detailolympicgrid_0.jpg - Rio 2016 Olympic pictograms unveiled - 5859

Rio 2016 Olympic pictograms unveiled

The Rio 2016 Organising Committee has unveiled the design of the pictograms for the next Olympic Games. For the first time, all Olympic and Paralympic sports are individually represented

hs_front_0.png - The art of ping pong - 5884

The art of ping pong

Design agency Fivefootsix is auctioning ping pong bats designed by illustrators and creatives to raise money for Children in Need.

owtdiscourse2569_0_1.jpg - Creative discourse - 5809

Creative discourse

Manchester design collective OWT is hosting a series of talks from designers and creatives next week as part of Design Manchester ’13 and the Manchester School of Art’s 175th birthday celebrations.

andescrop_0.jpg - Ten New Ads To Watch - 5857

Ten New Ads To Watch

This week’s round-up of new advertising features a VW spot where you can choose the style of soundtrack you want to hear, a SNCF campaign featuring doors that serve as portals to other cities, and a sentimental film for Skype, alongside a series of illustrated gifs, a clutch of new TV spots, and some good old-fashioned posters. I know, we can scarcely believe it either.

parragon_115x115

Packaging Designer

Parragon Books
birmingham-city-uni

Designer

Birmingham City University
Nut_115x115

Communications Editor

National Union of Teachers
gardenesque_115x115

Designer

Gardenesque
Hand3 copy

Photography Annual

Showcase your photography work to over a million people in more than 80 countries, across every segment of the creative industry.

Enter here