Uniqlo hacks Pinterest

Uniqlo have put a clever spin on the way Pinterest works, turning it into their very own scrolling Uniqlo animation. Prepare your mouse hands, you’re about to do some serious scrolling…

Uniqlo have put a clever spin on the way Pinterest works, turning it into their very own scrolling Uniqlo animation. Prepare your mouse hands, you’re about to do some serious scrolling.

Head over here and scroll down to see what we’re talking about. The idea was created by digital agency Firstborn, in an attempt to combat ‘scrolling slumber’, and promote Uniqlo’s new Dry Mesh range of teeshirts. A hundred different Pinterest accounts were set up, and pinned from simultaneously in order to create the final result.

Of course, Uniqlo aren’t the first brand to turn scrolling to their advantage. Smart Argentina did something similar with a Twitter account, turning it into a scrolling animation of a car. To see it for yourself, head here and hold down J.

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