Wordplay in Selfridges’ windows

Selfridges windows on London’s Oxford Street are currently showing a crop of illustration and design talent with work by Nuha Razik, Becky Sloan, William Richard Green – plus a series curated by It’s Nice That – on display

Chrissie Macdonald‘s window display, part of It’s Nice That’s curatorial project for Selfridges’ in-store initiative, Words

Selfridges windows on London’s Oxford Street are currently showing a crop of illustration and design talent with work by Nuha Razik, Becky Sloan, William Richard Green – plus a series curated by It’s Nice That – on display…

Andrew Meredith has once again photographed the window designs, some of which form part of Selfridges’ Words Words Words initiative. The project sees the launch of the new Selfridges Library in the Ultralounge section of the store, which features highlights from the archives of various publishers.

It’s Nice That has collaborated on a huge installation, the Word-A-Coaster, with interactive designers Stewdio (the wooden fortune-telling roller-coaster takes up four of the shop’s windows); while artists Ben Long, Chrissie MacDonald and Gilles Miller have also installed work – interpreting the word “words” in each case – under INT’s curation.

Other windows feature work by a host of different creatives taking part in Selfridges’ Bright Young Things series, so there’s some excellent work to be viewed from the street over the next few weeks. Here’s our pick of the some of the best work on show at the moment:

Detail of Chrissie Macdonald window for It’s Nice That

Futuremap’s window, part of the Bright Young Things series

Ben Long‘s window for It’s Nice That

It’s Nice That‘s own installation, the Word-A-Coaster

Nuha Razik‘s window, part of the Bright Young Things series (the shadows are painted)

Archie McLeish‘s window, part of the Bright Young Things series

William Richard Green‘s window, part of the Bright Young Things series

Giles Miller‘s window for It’s Nice That

Becky Sloan’s window, part of the Bright Young Things series

Thanks to Andrew Meredith for the photographs.

 

 

 

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