Omse helped launch craft gin company Doja with a visual identity that reflects its mix of Japanese and Indian influences. Doja’s first batch blends yuzu, cedar, sansho and hinoki with botanicals from the Indian subcontinent, and Omse’s work reflects this mix of cultures and ingredients through its use of type in particular.

The Doja logo brings together Japanese, English and Devanāgarī, with the three different scripts intertwining with one another in jigsaw-like fashion. This idea of mixing carries throughout the branding, with the multilingual type used alongside striking illustrations of fruit and botanical ingredients by Patricia Doria, as well as images of iconic bits of Japanese and Indian culture.

Holographic foil puts the finishing touch on the bottle label and cap, and Omse has also designed concepts for pre-mixed cans of Doja, which use colour and type in a similarly madcap fashion.

Credits:
Doja: 2 cultures in 1 sip
Category: Brand Identity, Launch
Entrant: Omse
Client: Milkman/The Eastside Distillery
Design Studio: Omse
Creative Director: James Kape
Account Manager: Holly Farndell
Designers: Ed Hatfield, Julia B Aguiar
3D Designer: Matthew Gilbert
Illustration: Patricia Doria
Copywriter/Naming: Dylan Parry, Jem Elliot