First Sony work by Anomaly released

The first work for Sony by Anomaly has been released. The campaign comprises two TV ads, directed by Frank Budgen, for the latest range of Bravia TVs, which include built-in Sony internet video service.

 

The first work for Sony by Anomaly has been released. The campaign comprises two TV ads, directed by Frank Budgen, for the latest range of Bravia TVs, which include built-in Sony internet video service.

 

 

Anomaly picked up the £50 million account from Fallon last year, and these first ads from the agency see kids playing sport and music to crowds of thousands, with the tagline ‘Imagine the possibilities’ appearing at the end of both spots. Shown top is Superstar, which sees a group of kids playing in a crowded World Cup stadium (to emphasise Sony’s sponsorship of FIFA), and above is Rockstar, where a group of kids rock out to AC/DC track Thunderstruck at Donington Park.

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