Gin brand Hendrick’s wanted a premium addition to its core gift offering, suitable for luxury retail spaces. It invited Love Creative to reimagine its famous tea set. The agency came up with G&Tea Time at The Hendrick’s Hotel – a special collectible pack imbued with the rich storytelling and curious touches the brand is known for.

The Hendrick’s Hotel is a bespoke structure that houses the tea set, which includes a bottle of Hendrick’s Gin, a porcelain teapot, and six delicately decorated teacups and saucers. Inside, customers will find illustrations of the Hendrick’s Master Distiller Lesley Gracie tending to her two stills, chameleons in top hats roaming the corridors, and blackbirds watching over the hotel entrance.

Illustrator and prompt artist Carmen Ziervogel was commissioned to create the illustrations, which are complemented by poetic copy lines. The hotel’s Master Suite, for example, is the place for “a cucumber slumber, to prelude the wonder”.

Credits:
Hendrick’s: G&Tea Time at the Hendrick’s Hotel
Category: Packaging
Entrant: Love Creative
Client: William Grant & Sons
Design Studio: Love Creative
Executive Creative Director: David Palmer
Senior Creative Director: Chris Myers
Account Director: Melanie Heaney
Design Directors: Helen Lazzari, Nick Johnson
Senior Production & Sustainability Manager: Helen Davies
Senior Artworker: Simon Bradley
Copywriter: Emma Cocker
Illustrator: Carmen Ziervogel