Kaws Creates Original Fake For i-D

We’ve really enjoyed seeing more and more magazines explore special covers and print techniques over the past year or so – providing unique experiences that the web can’t replicate. Next month’s issue of i-D will feature a collaboration with achingly hip artist and toy designer Kaws…

idjul08coverkaws.jpeg

We’ve really enjoyed seeing more and more magazines explore special covers and print techniques over the past year or so – providing unique experiences that the web can’t replicate. Next month’s issue of i-D will feature a collaboration with achingly hip artist and toy designer Kaws

i-D is running two covers for the issue. The regular one features the word original:

idjuly08issuecvr.jpg

But you don’t want that one. What you want is the super-rare, fake, Kaws-designed one with a fifth colour (fluoro pink on the A of Kaws) and a spot varnish, shown at the top of the page. For the print fetishists among you, the spot varnish appears in these areas

covera_varnish.jpg

Originalfake is, of course, the name of Kaws’ shops. A limited number will be released for the newsstand as well as turning up in the letterboxes of some, fortunate subscribers.

The collaboration goes further than the front cover – around a fifth of the editorial pages inside feature Kaws’ work:

idjul08daulsm.jpg
idjul08eyesm.jpg
idjul08ushersm.jpg

i-D managing editor Karen Leong emailed us to explain how the collaboration worked: “Lo-res images and unfinished layouts were emailed to Kaws, who then supplied RGB Illustrator files with ‘Smart Object Vector’ layer to our production director, Matthew Hawker, who then imported them into Photoshop, colour-corrected and combined with the hi-res.”

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