A great poster caught my eye on the tube yesterday. It was for the Natural History Museum and is one of three created for the launch of the new Treasures exhibition in its Cadogan Gallery…
Designed by Krow Communications the posters are each made up of three images of different objects from the museum’s collection, combined as one. They work really well in that each composite part of the image is intriguing enough to make you think about what it could be: is that really a carved shell making the body of the bird?
And what lifts them even further, particularly when installed alongside the more shouty posters on the tube network, are the colours – the tones of the backgrounds in the bird one, for example. Executed with less care and attention and they wouldn’t work. As they are, they make great posters.
The Natural History Museum’s Treasures exhibition features 22 objects selected from the museum’s collection and is free to enter (Natural History Museum, Cromwell Road, London SW7 5BD).
More details on the selection of objects can be found here. “From the 200-million-year-old nacreous ammonite that led William Smith to discover that the rocks beneath our feet are layered through time, to the rare first edition of Charles Darwin’s On the Origin of Species, these objects reveal the heart of the Museum’s collections,” says the NHM.Other objects include a dodo skeleton; Charles Darwin’s pigeons; pieces of moon rock; and some Iguanadon teeth.
CR In print
In our December issue we look at why carpets are the latest medium of choice for designers and illustrators. Plus, Does it matter if design projects are presented using fake images created using LiveSurface and the like? Mark Sinclair looks in to the issue of mocking-up. We have an extract from Craig Ward’s upcoming book Popular Lies About Graphic Design and ask why advertising has been so poor at preserving its past. Illustrators’ agents share their tips for getting seen and we interview maverick director Tony Kaye by means of his unique way with email. In Crit, Guardian economics leader writer Aditya Chakrabortty review’s Kalle Lasn’s Meme Wars and Gordon Comstock pities brands’ long-suffering social media managers. In a new column on art direction, Paul Belford deconstructs a Levi’s ad that was so wrong it was very right, plus, in his brand identity column, Michael Evamy looks at the work of Barcelona-based Mario Eskenazi. And Daniel Benneworth-Gray tackles every freelancer’s dilemma – getting work.
Our Monograph this month, for subscribers only, features the EnsaïmadART project in which Astrid Stavro and Pablo Martin invited designers from around the world to create stickers to go on the packaging of special edition packaging for Majorca’s distinctive pastry, the ensaïmada, with all profits going to a charity on the island (full story here)
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