Lots more lovely new advertising work to share with you this week. We begin with the first of two new Nike ads from Wieden + Kennedy. This one, for the new CTR 360 boot, stars Barcelona midfield maestro Andrés Iniesta and features immersive surround sound, best experienced via headphones. Directed by Scott Lyon, the film was shot using six cameras mounted together to capture a 360 degree image of the players in action.
The second piece from Nike is a trailer for a new film project from Nike Basketball, which is directed by Robert Rodriguez. Titled The Black Mamba, the film stars Bruce Willis and Kanye West and will be released online on February 19. More info is here.
Skittles returned with another surreal little number this week too, starring two men trapped in giant fists. Agency: TBWA Chiat Day, New York. Director: Ulf Johansson.
BBH in London has released a TV spot for new Lynx fragrance, Excite. While beautifully shot by Rupert Sanders, the ad’s narrative takes the usual Lynx schtick of the deodorant rendering men irresistible to women to new, ridiculous heights as angels drop from the sky to seek out the Lynx wearer. We’ve said this before but surely it’s time for Lynx to look for a new narrative now. Please?
The Lynx ad does have an interesting cover version of Sexy Boy by Air though, and this new ad for Virgin Media (by DDB London) in turn features a curious remix of a familiar tune, with the lyrics from Madness’s Our House set to the Dan Black track, Symphonies. The ad is directed by Seb Edwards and aims to show how the brand makes the world ‘a more exciting place to live’.
We end with two non-TV projects. Firstly, this interactive window display from The Media Merchants, which was created for Starbucks and appeared in two storefronts, in Vancouver and Toronto. The display features a game where users seek the ingredients for the Tazo teas sold in Starbucks.
Finally, this amusing campaign from Del Campo Nazca Saatchi & Saatchi in Buenos Aires sees Andes Beer create a robot that allows a chap to be out with his friends (via video link to the robot) and at home with his girlfriend at the same time. The film above, directed by Luisa Kracht and Nico & Martin, shows how the robots work.
CR in print
Thanks for reading the CR Blog, but if you’re not reading us in print too, you’re missing out on a richer, deeper view of your world. Our Type Annual issue has 100 pages of great content, featuring the best typefaces of the year and great writing from Rick Poynor, Jeremy Leslie, Eliza Williams and Gavin Lucas. It’s printed on four different, beautiful heavyweight paper stocks and offers a totally different experience to the Blog. You can buy it today by calling +44(0)207 292 3703 or go here to buy online. Better yet, subscribe to CR, save yourself almost a third and get Monograph for free plus a host of special deals from the CR Shop. Go on, treat yourself.