Nike Korea installed this all-age, all-gender, all-experience levels playground in South Korea, building it under the cover of darkness to surprise students the next day. Playground for All is an inclusive sports zone that’s more than just a physical space. It accommodates basketball hoops, football goals, and baseball netting, allowing it to be adapted depending on which sport is being played.

In line with Nike’s more recent brand messaging that sport is open to all people, of all levels, the playground is signposted with messages encouraging anyone to play any sport and not worry about getting it absolutely perfect.

Revolver Design – the studio which produced the project as part of a creative team including Wieden+Kennedy Tokyo, Nine Tailed Fox and the Glue Society – said of the project: “The design was bold and encouraged expansive thinking rather than exclusion.” Nike athletes and ambassadors appeared on launch day, and children were given cameras to document their experiences. The footage was later incorporated into films about the project.

Credits:
Nike Korea: Playground For All
Category: Installations & Exhibitions
Entrant: The Glue Society
Client: Nike Korea
Agency: Wieden+ Kennedy, Tokyo
Creative Directors: Phillip Cho, Curro de la Villa
Copywriter: Sohyun An
Art Directors: Chaeyeong Seo, Diana Ganea
Senior Copywriter: Nedal Ahmed
Lead Producer: Jennifer Chien
Account Director: Jordan Cappadocia
Account Supervisor: Kaede Ose
Assistant Account Executive: Ryu Kaida
Producers: Siyun Kim, Reiko Kawaguchi, Yoko Onodera, Aaron Younglae Cho
Comms Planning Director: Justin Lam
Strategic Planning Director: Thijs van de Wouw
Strategic Planner: Rina Deguchi
Studio Designer: Donna Kwon
Studio Manager: Aiwei Ichikawa
Agency Editor: Jacob Kim
PR: Midori Sugama
Executive Creative Director: Scott Dungate
Managing Director: Yosuke Suzuki
Production Company: Revolver
Directing Collective: The Glue Society
Directors/Installation Designers: Paul Bruty, Luke Nuto
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/ Partner: Pip Smart
Executive Producer: Jasmin Helliar
Director Of Photography: Jordan Maddocks
Production Company: Nine Tailed Fox
Producer: Danny Kang
Assistant Producers: Robin Heesung Woo, Suzi Jeon
Assistant Director: Jason Lee
Line Producer: Seo Kwang Hwan
Production Manager: Choi Dae Hee
Production Coordinators: Kim MyoungJun, Kim Min Hwan, Bang Seo Won
Stylist: Kang Hyobin
Production Designer: Jaeyeon Lee
Hair & Makeup: Kim Minjeong
Sports Coordinator: Sports KOK
Editorial: Trim
Editor: Ross Hallard
Assistant Editor: Anders Mills
Producer: Tatyana Alexandra
Music Composer: Alex Epton, XL Recordings
Sound Designer: Ed Downham, King Lear Music & Sound
Colourist: Mikey Rossiter, Rare Medium
Colour EP: Heath Raymond, Rare Medium
Senior Colour Assistant: Stephanie Park, Rare Medium
VFX: The Mill
VFX Supervisor/Lead Flame Artist: Schalk van der Merwe
VFX Producer & EP: Jamie Loudon
2D Team: TingTing Su, Rose Pan, Marielle Santens, Chloe Gao, Sallu Lu, Jun Xu, Tao Xie, Leslie Chao, Zhisong Liu
Editors: Lee Jaerong, You Sejin
Assistant Editor: Han Heesoo
Sound Designer: Oh Sunghwa
Stills Production: VOTT
Photographer: Park Sungbae
Producer: Phil Kang
BTS Photographer: Son Youngbae
Retouchers: Yeom Hyun Woong, Kim Mi Sun
Designers: Ohyun Kwon, Sunhee Yang, Gute Form